Patterns of buyer loyalty: replication studies and extensions
Subject
Marketing
Publishing details
in Proceedings of the 23rd European Marketing Academy Conference, vol. 2, 1994, p 1077-1080
Publication Year
1994
Available on ECCH
No
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Subject
Marketing
Publishing details
in Proceedings of the 23rd European Marketing Academy Conference, vol. 2, 1994, p 1077-1080
Publication Year
1994
Available on ECCH
No