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Organizing for radical product innovation: the overlooked role of willingness to cannibalize

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 1998 Vol 35:4 p 474-487

Authors / Editors

Chandy R;Tellis G

Biographies

Rajesh Chandy

Publisher

© 1998, American Marketing Association

Publication Year

1998

Available on ECCH

No


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