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Non-store marketing: fast track or slow?

Subject

Marketing

Publishing details

In McCarthy JE, Grashof JE and Brogowicz AA eds., Readings and cases in basic marketing, Irwin, 1984

Publication Year

1984

Publication Notes

Reprinted from article in Harvard Business Review 1981 July-August Vol 59:4 p 75-84

Available on ECCH

No


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