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NiPay's Pricing Conundrum - Compact Case Study

Subject

Marketing

Authors / Editors

Bertini M;Koenigsberg O

Biographies

Oded Koenigsberg

Publication Year

2021

Abstract

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact either online or via a mobile device.

Topic List

Marketing

Industry

Computer software; Electronic Payments

LBS Case Number

CCS-21-006

Location

Africa; Nigeria

Publication Notes

https://publishing.london.edu/cases/nipays-pricing-conundrum-compact-case-study/

Available on ECCH

No


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