New product decision making: how chance and size of loss influence what marketing managers see and do
Journal
Psychology and Marketing
Subject
Entrepreneurship
Publishing details
Psychology and Marketing 2002 Nov Vol 19:11 p 957-981
Authors / Editors
Mullins J; Forlani D; Walker O C Jr
Biographies
Publication Year
2002
Publication Research Centre
Entrepreneurship
Available on ECCH
No
