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New interactive media: experts' perceptions of opportunities and threats to existing business

New interactive media: experts' perceptions of opportunities and threats to existing business

Journal

European Journal of Marketing

Subject

Marketing, Strategy and Entrepreneurship

Publishing details

European Journal of Marketing 1998 Vol 32:7 p 616-628

Authors / Editors

Sahay A; Gould J; Barwise T P

Biographies

Patrick Barwise

Publication Year

1998

Available on ECCH

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