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New 4Ps of branding: people, people, people and people

Subject

Marketing

Publishing details

in Bartsch S and Blumelhuber C eds., Always ahead in marketing, Springer Gabler, 2015

Authors / Editors

Tavassoli N T

Biographies

Nader Tavassoli

Publication Year

2015

Publication Notes

Text in German

Available on ECCH

No


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