Nestle and the Multi-beverage Machine Market (A)

Subject

Economics, Strategy and Entrepreneurship

Authors / Editors

Markides C; Oyon D; Winig L

Biographies

Publication Year

2008

Topic List

Brand strategy; Market segmentation; New product launching

Industry

Coffee industry

Case Subject

Strategy

Available on ECCH

Yes

LBS Case Number

CS-08-001

Location

Switzerland