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Necessary art of persuasion: the language of leadership is misunderstood, underutilized - and more essential than ever


Harvard Business Review


Organisational Behaviour

Publishing details

Harvard Business Review 1998 May-June Vol 76:3 p 84-97

Publication Year


Publication Notes

Reprinted in Harvard Business Review Series on Managing People, 1999 p227-256

Available on ECCH


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