MOVE Guides (A)
Subject
Economics, Marketing
Authors / Editors
Mullins J; Putimahtama T
Biographies
Publication Year
2021
Abstract
It was a crisp autumn day in London in 2012. Brynne Kennedy and Steve Black, the co-founders of MOVE Guides, were huddling with their lead software developer, Peter Almasi, and their lead angel investor, Kevin Eyres. Their fledgling business had come a long way since its July launch, with pilot programmes underway at Amazon, Tesco and Oliver Wyman. With limited resources in terms of cash and people, they were wrestling with a crucial decision about how best to proceed with their dream of taking the hassle out of the process of corporate moves – hassle that was acutely felt not only by those moving, but also by the HR professionals tasked with administering the moves.
Topic List
Entrepreneurship
Industry
Management consultancy
LBS Case Number
CS-19-007
Location
Global
Publication Notes
https://publishing.london.edu/cases/move-guides-a/
Available on ECCH
No
