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Meta-analysis of satisfaction in marketing channel relationships

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 1999 May:36 p 223-238

Publication Year

1999

Publication Notes

Reprinted in summary form as 'How do market driving companies compete' in 'The Antidote' Centre for Strategic Business Studies, 2000, Issue 28, p 12-14

Available on ECCH

No


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