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Memory for print advertisements: understanding relations among brand name, copy and picture

Memory for print advertisements: understanding relations among brand name, copy and picture

Journal

Journal of Consumer Psychology

Subject

Marketing

Publishing details

Journal of Consumer Psychology 1993 Vol 2:1 p 55-81

Authors / Editors

Schmitt B H; Tavassoli N T; Millard R T

Biographies

Nader Tavassoli

Publication Year

1993

Available on ECCH

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