Measures of marketing success
Journal
Journal of Marketing Management
Subject
Marketing
Publishing details
Journal of Marketing Management 1997 Oct Vol 13:7 p 665-678
Publication Year
1997
Available on ECCH
No
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Journal
Journal of Marketing Management
Subject
Marketing
Publishing details
Journal of Marketing Management 1997 Oct Vol 13:7 p 665-678
Publication Year
1997
Available on ECCH
No