Skip to main content
London Business School logo

Please enter a keyword and click the arrow to search the site

Or explore one of the areas below

Markets and marketing

Subject

Economics

Publishing details

Chartered Institute of Marketing, 1992

Publication Year

1992

Publication Notes

CIM Fellowship Lecture

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox