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Marketing's roles in innovation in business-to-business firms: Status, issues and research agenda

Journal

Marketing Letters

Subject

Marketing

Authors / Editors

Griffin A; Josephson B W; Lilien G; Wiersema F; Bayus B; Chandy R; Dahan E; Gaskin S; Kohli A; Miller C; Oliva R; Spanjol J

Biographies

Publication Year

2013