Skip to main content

Please enter a keyword and click the arrow to search the site

Marketing-mix variables and the diffusion of successive generations of a technological innovation

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2001 Nov Vol 38:4 p 501-514

Publication Year

2001

Publication Notes

00222437

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox