Marketing and the Use of Economic Impact Analysis
Subject
Marketing
Publishing details
Centre for Marketing Working Paper
Publication Year
1998
Abstract
Short-term tourist events can have a major economic impact on a local community, while the societal impact can also be significant. It is argued below that Economic Impact Analysis can be a valuable tool for macromarketing analysis, providing important and detailed information on the redistribution that occurs across and within a local community.
Publication Research Centre
Centre for Marketing
Series Number
97-601
Series
Centre for Marketing Working Paper
Available on ECCH
No
