Market segmentation for competitive brands
Journal
European Journal of Marketing
Subject
Marketing, Strategy and Entrepreneurship
Publishing details
European Journal of Marketing 1996 Vol 30:12 p 39-49
Publication Year
1996
Available on ECCH
No
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Journal
European Journal of Marketing
Subject
Marketing, Strategy and Entrepreneurship
Publishing details
European Journal of Marketing 1996 Vol 30:12 p 39-49
Publication Year
1996
Available on ECCH
No