Marconi PLC (B)
Subject
Management Science and Operations, Organisational Behaviour
Publication Year
2002
Abstract
This case reveals the reactions to the leadership conference of the top 100 Managers. It shows that they were both positive and negative reactions to Parton's agenda and to the conference's attempt to motivate people to support it. These reactions served as "food for thought" for Parton as he proceeded in his efforts at pulling Marconi bank from the brink.
Topic List
Managing Change, Transformation, Leadership, Crisis, Values, Corporate Culture, Corporate Renewal
Industry
Telecommunications
Publication Event Date
2002
LBS Case Number
CS-02-014
Location
UK/Global
Publication Organisation Size
Over 25,000 Employees
Project Funder
ESRC
Available on ECCH
No
