Marconi PLC (A)
Subject
Strategy and Entrepreneurship, Organisational Behaviour
Publication Year
2002
Abstract
Mike Parton took over as CEO of troubled telecommunications equipment manufacturer Marconi in September 2001. In an industry that was overall in steep decline, Marconi was a company burdened by an embedded culture, crippled under its debt burden and losing money at a phenomenal rate. After enjoying years of prosperity and some well-regarded leaders, it was difficult for people to except the reality and face the required changes. Parton set out a plan and a direction to turn Marconi around and develop a management team to help him do so. The case describes key elements of his approach - Strategic, organisational and cultural - and the convening of a conference with his top 100 managers to launch and motivate this agenda. In doing so, Parton's change agenda is put to teat, as well as the future survival of the company. The case can be used to address issues such as: 1. The leadership of change. 2. Crisis Management. 3. Management teambuilding. 4. Implementing a change agenda, incorporating both "hard" and the "soft" elements. 5. Managing individual emotions and reactions to change. The video "The Men who Broke Marconi" produced by The Money Programme (BBC 2001) would provide a valuable backdrop to the case.
Topic List
Managing Change, Transformation, Leadership, Crisis, Values, Corporate culture, Corporate Renewal
Industry
Telecommunications
Publication Event Date
2002
LBS Case Number
CS-02-013
Location
UK/Global
Publication Organisation Size
Over 25,000 Employees
Project Funder
ESRC
Supervisor
PROF. JICK T, PROF. PEIPERL M
Available on ECCH
No
