M-KOPA Solar: Using Digital Disruption to Connect the World’s Poor
Subject
Economics, Marketing
Authors / Editors
Tavassoli N
Biographies
Publication Year
2018
Abstract
Launched in East Africa, M-KOPA is an innovative pay-as-you-go solar system that provides reliable energy to low-income households. To serve these customers profitably, M-KOPA’s solution relies on digital innovation and the integrated adaptation of every element business model, including a new profit model akin to the data-driven platform models of the likes of Amazon and Tencent. The founders’ challenge was how best to continue growing their for-profit business in the face of new competition, while staying true to M-KOPA’s social mission and values.
Topic List
Data-driven platform models, Developing countries, Digital disruption, Social entrepreneurship, Underserved markets
Industry
Renewable energy industry
LBS Case Number
CS-18-27
Location
Kenya
Publication Notes
Available on ECCH
No
