Lego (A)

Authors / Editors

Birkinshaw L; Birkinshaw J

Biographies

Publication Year

2002

Topic List

Strategy, Diversification, Core Competence

Industry

Consumer Products

Case Subject

Strategy and General Management

Available on ECCH

Yes

ECCH Case Number

302-067-1

Publication Event Date

1996

LBS Case Number

CS-02-010

Location

Denmark

Publication Organisation Size

Large

Supervisor