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Language and consumer memory: the impact of linguistic differences between Chinese and English

Journal

Journal of Consumer Research

Subject

Marketing

Publishing details

Journal of Consumer Research 1994 Dec Vol 21:3 p 419-431

Authors / Editors

Schmitt B H;Yigang P;Tavassoli N T

Biographies

Nader Tavassoli

Publication Year

1994

Available on ECCH

No


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