Julie Brighton
Subject
Economics, Marketing
Authors / Editors
Mullins J
Biographies
Publication Year
2018
Abstract
Julie Brighton had done some secondary research to determine the market size for her new charcoal starter, a product she hoped would be the basis for starting a small company with her friend Jim Henly. First, however, she needed to forecast how many charcoal starters she could sell in California in her first year.
Topic List
Assessing market potential, Consumer good, , Entrepreneurs, Forecasting methods, New product launching
Industry
Domestic appliances
LBS Case Number
CS-01-021
Location
United States
Publication Notes
Available on ECCH
No
