Skip to main content

Please enter a keyword and click the arrow to search the site

Jack Ma at Alibaba: Building a Learning Organisation


Economics, Economics, Organisational Behaviour

Authors / Editors

Ibarra H;Spungin J


Publication Year



n September 2018 Alibaba’s co-founder and executive chairman, Jack Ma, announced his plans to step down from the $420 billion Chinese internet company to pursue philanthropy in education. The case describes the evolution of Alibaba’s corporate strategy from Chinese e-commerce pioneer to a complex ecosystem that includes e-commerce, logistics, financial services and infrastructure services; alongside the evolution of the firm’s mission, values, corporate culture, philosophy and iconic leader, Jack Ma. The case was designed to accompany the documentary film about Alibaba, Crocodile on the Yangtze, which chronicles the early days of Alibaba through to its victorious battle with eBay in China.

LBS Case Number




Available on ECCH


Select up to 4 programmes to compare

Select one more to compare
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox