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Jack Ma at Alibaba: Building a Learning Organisation

Subject

Economics, Economics, Organisational Behaviour

Authors / Editors

Ibarra H;Spungin J

Biographies

Publication Year

2019

Abstract

n September 2018 Alibaba’s co-founder and executive chairman, Jack Ma, announced his plans to step down from the $420 billion Chinese internet company to pursue philanthropy in education. The case describes the evolution of Alibaba’s corporate strategy from Chinese e-commerce pioneer to a complex ecosystem that includes e-commerce, logistics, financial services and infrastructure services; alongside the evolution of the firm’s mission, values, corporate culture, philosophy and iconic leader, Jack Ma. The case was designed to accompany the documentary film about Alibaba, Crocodile on the Yangtze, which chronicles the early days of Alibaba through to its victorious battle with eBay in China.

LBS Case Number

CS-19-004

Location

China

Available on ECCH

No


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