Internet usage: predictors of active users and frequency of use
Journal
Journal of Interactive Marketing
Subject
Marketing
Publishing details
Journal of Interactive Marketing 2000 Vol 14:2 p 17-32
Publication Year
2000
Abstract
The factors that predict Internet usage patterns are explored through the use of consumer panel data. We look at two major aspects of usage We find that the main predictors of active or current use of the Internet are: · Time since first use · Location of use · Specific services used The main predictors of frequent or heavy Internet use (20+ times per month) are: · Broad applications used · Time since first use · Location of use
Available on ECCH
No
