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Innovation and Agility at Tencent’s WeChat

Subject

Economics, Strategy and Entrepreneurship

Authors / Editors

Birkinshaw J;de Diego E;Liang-Hong Ke D

Biographies

Julian Birkinshaw

Publication Year

2019

Abstract

This case analyses the evolution of Tencent, now (in early 2019) one of the top 10 listed companies in the world. The case focuses on WeChat, the social networking and lifestyle app created in 2010 and now (in 2019) with more than one billion users. It describes the emergence and growth of WeChat and how it came to dominate large parts of daily life in China; it also provides insight into how WeChat operates and the current strategic challenges facing WeChat. Unlike some case studies on Tencent and WeChat, this case is based on in-depth interviews with executives in the company and in particular Allen Zhang, the founder of WeChat. It therefore provides an in-depth understanding of how WeChat works internally, and it allows the instructor to draw out some general points about innovation in today’s mobile-first digital economy.

Topic List

Adaptive Innovation, Enterprise Agility, Social Networks

Industry

Media and telecommunications

LBS Case Number

CS-19-013

Location

China

Publication Notes

https://publishing.london.edu/cases/innovation-and-agility-at-tencents-wechat-cs-19-013/

Available on ECCH

No


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