Skip to main content

Please enter a keyword and click the arrow to search the site

Innovation and Agility at Tencent’s WeChat


Economics, Strategy and Entrepreneurship

Authors / Editors

Birkinshaw J;de Diego E;Liang-Hong Ke D

Publication Year



This case analyses the evolution of Tencent, now (in early 2019) one of the top 10 listed companies in the world. The case focuses on WeChat, the social networking and lifestyle app created in 2010 and now (in 2019) with more than one billion users. It describes the emergence and growth of WeChat and how it came to dominate large parts of daily life in China; it also provides insight into how WeChat operates and the current strategic challenges facing WeChat. Unlike some case studies on Tencent and WeChat, this case is based on in-depth interviews with executives in the company and in particular Allen Zhang, the founder of WeChat. It therefore provides an in-depth understanding of how WeChat works internally, and it allows the instructor to draw out some general points about innovation in today’s mobile-first digital economy.

Topic List

Adaptive Innovation, Enterprise Agility, Social Networks


Media and telecommunications

LBS Case Number




Available on ECCH


Select up to 4 programmes to compare

Select one more to compare
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox


Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.