Innocent Drinks: Maintaining Socially Responsible Values During Growth (A)
Subject
Economics
Publication Year
2012
Abstract
This is part of a case series. This case explores the process a social venture went through in raising funds to expand its business. The case focuses on the risks and opportunities of possible funding methods, and actions that can be taken to protect key values throughout the process. The case provides an opportunity to debate the challenges involved in growing socially responsible businesses, how social responsibility can be embedded in a company’s value chain, and whether corporate size benefits or constrains an organization’s ability to operate in a socially responsible way.
Topic List
Corporate responsibility, Corporate strategy, Ethics, Social entrepreneurship
Industry
Soft drinks
LBS Case Number
CS-12-010
Location
United Kingdom
Publication Notes
Available on ECCH
No
