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Innocent Drinks: Maintaining Socially Responsible Values During Growth (A)



Publication Year



This is part of a case series. This case explores the process a social venture went through in raising funds to expand its business. The case focuses on the risks and opportunities of possible funding methods, and actions that can be taken to protect key values throughout the process. The case provides an opportunity to debate the challenges involved in growing socially responsible businesses, how social responsibility can be embedded in a company’s value chain, and whether corporate size benefits or constrains an organization’s ability to operate in a socially responsible way.

Topic List

Corporate responsibility, Corporate strategy, Ethics, Social entrepreneurship


Soft drinks

LBS Case Number



United Kingdom

Available on ECCH


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