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India unleashed

Journal

Business Strategy Review

Subject

Marketing

Authors / Editors

Kumar N

Publication Year

2009

Abstract

Corporations in the developed world increasingly see India as a high-growth market and its companies as acquirers of their assets, global competitors, partners for enhancing the competitiveness of their global value chain and a source of new energy and dreams for the world economy. How did this all happen?Nirmalya Kumar shares the essence of what he learned from 10 trips to India to interview more than 30 CEOs and top executives who are unleashing the new global power of Indian firms.

Available on ECCH

No


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