In pursuit of enhanced customer retention management: review, key issues, and future directions

Journal

Customer Needs and Solutions

Subject

Marketing

Authors / Editors

Ascarza E; Neslin SA; Netzer O; Anderson Z; Fader PS; Gupta S; Hardie BGS; Lemmens A; Libai A; Neal D; Provost F; Schrift R

Biographies

Publication Year

2018