Impact of affect on ad memory
Journal
Journal of Advertising Research
Subject
Marketing
Publishing details
Journal of Advertising Research 1999 Mar/Apr Vol 39:2 p 25-34
Publication Year
1999
Available on ECCH
No
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Journal
Journal of Advertising Research
Subject
Marketing
Publishing details
Journal of Advertising Research 1999 Mar/Apr Vol 39:2 p 25-34
Publication Year
1999
Available on ECCH
No