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How to take your company to the global market


Columbia Journal of World Business


Strategy and Entrepreneurship

Publishing details

Columbia Journal of World Business 1988 Winter Vol 23:4 p 37-48

Authors / Editors

Yip G;Loewe P M;Yoshino M Y

Publication Year


Publication Notes

Reprinted in Root F L and Visudtibhan K eds., International strategic management: challenges and opportunities, Taylor and Francis, 1992. Also reprinted in Aliber R Z and Click R W eds., Readings in international business, MIT Press, 1993

Available on ECCH


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