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How to succeed by really trying: Glen Urban and the 1996 Converse Award

Subject

Marketing

Publishing details

in Hess J and Munro K eds., Collection of contemporary marketing thought: papers at the 1996 Converse Awards, p 125-129, American Marketing Association, 1998

Publication Year

1998

Publication Notes

ISBN 0 89757 2712

Available on ECCH

No


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