Heavy buyers: how many do you have, how important are they?
Subject
Marketing
Publishing details
in Proceedings of the 24th European Marketing Academy Conference, vol 2, 1995
Publication Year
1995
Available on ECCH
No
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Subject
Marketing
Publishing details
in Proceedings of the 24th European Marketing Academy Conference, vol 2, 1995
Publication Year
1995
Available on ECCH
No