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Has Uber cool become Uber cunning?

Journal

London Business School Review

Subject

Marketing

Authors / Editors

Hytner R

Biographies

Publication Year

2014

Abstract

David Plouffe, President Obama's former campaign manager and White House adviser has been taken on by Uber, the ride-sharing app platform, to mastermind its campaign to spread Uber's cool to every corner of the car-riding universe. Hear from Richard Hytner.

Publication Notes

Published online 22 Aug 2014

Available on ECCH

No


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