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Has Uber cool become Uber cunning?


London Business School Review



Authors / Editors

Hytner R


Publication Year



David Plouffe, President Obama's former campaign manager and White House adviser has been taken on by Uber, the ride-sharing app platform, to mastermind its campaign to spread Uber's cool to every corner of the car-riding universe. Hear from Richard Hytner.

Publication Notes

Published online 22 Aug 2014

Available on ECCH


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