Grounded model of consideration set size and composition
Subject
Marketing
Publishing details
in Srull T ed., Advances in consumer research. Vol. 16, p 749-757, Association for Consumer Research, 1989
Publication Year
1989
Available on ECCH
No
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Subject
Marketing
Publishing details
in Srull T ed., Advances in consumer research. Vol. 16, p 749-757, Association for Consumer Research, 1989
Publication Year
1989
Available on ECCH
No