GN Netcom in China (A)
Subject
Economics
Publication Year
2002
Abstract
GN Netcom, a Danish manufacturer of headset for professional and consumer markets has expanded rapidly in the late 1990's by acquiring related businesses in Europe and North America. In the autumn of 2000, GN Netcom has become the challenger in an increasingly duopolistic global industry. Yet, it has to identify and address potential competitive disadvantages relative to the global industry leader. At the same time, new business opportunities arise in China, and GN could draw on a century-long business relationship of its parent firm to expand in China. The top management is reconsidering its global strategy and considering an entry strategy for China.
Topic List
Global Strategy, Entry Strategy, Production Relocation, Duopoly, Logistics, Restructuring, Location of Production
Industry
Telecom Equipment
Publication Event Date
2000-2002
LBS Case Number
CS-02-031
Location
World, China, USA, Denmark
Publication Organisation Size
6000 Employees
Available on ECCH
No
