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GN Netcom in China (A)



Publication Year



GN Netcom, a Danish manufacturer of headset for professional and consumer markets has expanded rapidly in the late 1990's by acquiring related businesses in Europe and North America. In the autumn of 2000, GN Netcom has become the challenger in an increasingly duopolistic global industry. Yet, it has to identify and address potential competitive disadvantages relative to the global industry leader. At the same time, new business opportunities arise in China, and GN could draw on a century-long business relationship of its parent firm to expand in China. The top management is reconsidering its global strategy and considering an entry strategy for China.

Topic List

Global Strategy, Entry Strategy, Production Relocation, Duopoly, Logistics, Restructuring, Location of Production


Telecom Equipment

Publication Event Date


LBS Case Number



World, China, USA, Denmark

Publication Organisation Size

6000 Employees

Available on ECCH


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