Glued to the box? Patterns of TV repeat-viewing

Journal

Journal of Communication

Subject

Marketing

Publishing details

Journal of Communication 1982 Vol 32:4 p 22-29

Authors / Editors

Barwise P; Ehrenberg A; Goodhardt G

Biographies

Patrick Barwise

Publication Year

1982

Abstract

Only about half of those viewing a program one day view it again on any other given day, but this seemingly low level of repeat-viewing still reflects a marked degree of program loyalty.

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Glued to the box? Patterns of TV repeat-viewing

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