Global strategy... in a world of nations?
Journal
Sloan Management Review
Subject
Strategy and Entrepreneurship
Publishing details
Sloan Management Review 1989 Fall Vol 31:1 p 29-41
Publication Year
1989
Publication Notes
Designated as a Sloan Management Review 'classic reprint'. Reprinted in Mintzberg H et al. eds., Strategy process: concepts, contexts, cases. 2nd ed., Prentice Hall, 1991, and in Buzzell R D et al. eds, Global marketing management. ? ed., ?, ?
Available on ECCH
No