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Getting to know them: the effect of customer experience in a business to business market

Subject

Marketing

Publishing details

in Manrai A and Meadows L eds., Proceedings of the Ninth World Marketing Congress (Academy of Marketing Science), Miami, 1999

Authors / Editors

Roberts J H;Burton S;Sheather S

Publication Year

1999

Publication Notes

ISBN 09319783029

Available on ECCH

No


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