Gemplus
Subject
Strategy and Entrepreneurship, Strategy and Entrepreneurship
Publication Year
2000
Abstract
This case describes the founding, global expansion and recent strategic redirection of Gemplus, the world leader in smartcards. Gemplus is perhaps THE French success story in high tech entrepreneurship over the last ten years and the case provides a very exciting springboard for discussing a number of issues critical in strategic management: namely globalisation, growth management, strategic anticipation and change and alliances. The choices presented in the case study on all the above issues are difficult and provide food for debate as well as good bases for several short lectures. The case is current in terms of technology, but also timeless in terms of management questions raised. Gemplus has been used in courses on global strategy, strategy in the new economy and alliance management, at masters and executive levels both in Europe and in the United States.
Topic List
Globalisation, Strategic Change, Alliances, Management of Growth, Start-up
Industry
Smart Cards
Publication Event Date
1995-1999
LBS Case Number
CS-99-010
Location
France, US, Global
Publication Organisation Size
4000 employees
Project Funder
Institute of Family Business
Supervisor
KORINE, H, DUFOUR, P
Available on ECCH
No
