Gateways to entry
Journal
Harvard Business Review
Subject
Strategy and Entrepreneurship
Publishing details
Harvard Business Review 1982 Sep/Oct Vol 60:5 p 85-92
Publication Year
1982
Publication Notes
Reprinted in: Marketing News 1983 Mar Vol 17:6 p 3-19; Hamermesh R G ed., Marketing renaissance, Wiley, 1985; and CFA Study Guide Level II, Institute of Chartered Financial Analysts, 1988.
Available on ECCH
No