Funovation
Subject
Economics, Marketing
Authors / Editors
Mullins J
Biographies
Publication Year
2019
Abstract
Erick Mueller was thrilled! The fledging company that he and two friends had started a few months earlier had been the widely acknowledged ‘hit’ of the 2007 IAAPA Attractions Expo, a trade show in Orlando, Florida that brought together more than 1,100 exhibitors and nearly 20,000 buyers from most of the world’s amusement industry, from companies large and small. From Disney to Ripley’s Believe-it-or-Not to Madame Tussauds, a who’s-who of the industry had blessed Mueller and his small team with more than 100 leads. “That’s the good news,” thought Mueller, “but where should I start?”
Topic List
Entrepreneurship
Industry
Management consultancy
LBS Case Number
CS-20-001
Location
United States
Publication Notes
https://publishing.london.edu/cases/funovation/
Available on ECCH
No
