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Funovation

Subject

Economics, Marketing

Authors / Editors

Mullins J

Biographies

John Mullins

Publication Year

2019

Abstract

Erick Mueller was thrilled! The fledging company that he and two friends had started a few months earlier had been the widely acknowledged ‘hit’ of the 2007 IAAPA Attractions Expo, a trade show in Orlando, Florida that brought together more than 1,100 exhibitors and nearly 20,000 buyers from most of the world’s amusement industry, from companies large and small. From Disney to Ripley’s Believe-it-or-Not to Madame Tussauds, a who’s-who of the industry had blessed Mueller and his small team with more than 100 leads. “That’s the good news,” thought Mueller, “but where should I start?”

Topic List

Entrepreneurship

Industry

Management consultancy

LBS Case Number

CS-20-001

Location

United States

Publication Notes

https://publishing.london.edu/cases/funovation/

Available on ECCH

No


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