This website uses cookies to distinguish you from other users. This helps us to provide you with a good user experience and also allows us to improve our website. Privacy & Cookies Policy
From invention to innovation: conversion ability in product development
Journal
Journal of Marketing Research
Subject
Marketing
Publishing details
Authors / Editors
Chandy R; Hopstaken B; Narasimhan O; Prabhu J
Biographies
Publication Year
2006
Download