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Forecasting new product trial in a controlled test market environment

Journal

Journal of Forecasting

Subject

Marketing

Publishing details

Journal of Forecasting 2003 Aug Vol 22:5 p 391-410

Authors / Editors

Fader P S;Hardie B G S;Zeithammer R

Biographies

Bruce Hardie

Publication Year

2003

Available on ECCH

No


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