Finance for Entrepreneurial Companies: Financing Instruments - Technical Note (Spanish)
Subject
Finance, Marketing
Authors / Editors
Mullins J; Johnson R M; Pesenti S
Biographies
Publication Year
2023
Abstract
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes
Topic List
Entrepreneurship
LBS Case Number
TCN-21-001_ES
Location
International
Publication Notes
Publication Research Centre
Institute of Finance and Accounting
Available on ECCH
No
